Judging a wine by its label

Unlike a book cover, judging a wine by its label is trendy and assumed. And when you see a chardonnay label with artwork of buttery yellow drips, it’s safe to assume the chardonnay will taste like a butter bomb.

Au Jus is a 2017 Monterey County Chardonnay ($25) showcasing a robust malolactic fermentation; its label doesn’t lie. This glass of liquid gold was crafted from grapes grown in the best conditions offered in a coastal climate. The aromas of this wine brought the label of dripping butter to life, and on my palate, this chardonnay reveled in the smooth, stone fruit flavors and buttery finish.

Los Angeles Street Artist, Saber, created the label on the Au Jus chardonnay, but all the labels on 1849 Wine products are a depiction of contemporary inspiration from the art movement of the 21st century. In fact, every handcrafted bottle of 1849 Wine reflects the artistic spirit and dedication to the art of wine making.

My next taste was a 2016 Pinot Noir of Sonoma Coast called iris ($30), with a kaleidoscope-colored graffiti label Saber titled “Tool of Dissent”. The philosophy of a prevailing idea is what dissent is all about, but I have to be honest here and admit that outside of the label, this is everything you’d expect a pinot noir grown on the Sonoma Coast to be: aromas of violets and a palate tinged with earthy elements but dominated with red licorice flavors of raspberry, which I personally love — but nothing beyond the typical.

It is worth noting that this pinot noir was barrel aged for 10 months in French and Hungarian Oak and has won several awards: a double gold medal at the 2018 Sonoma County Harvest Fair; a gold medal at the 2018 San Francisco International Wine Competition and at the 2018 Harvest Challenge and Sommelier Challenge, and a silver medal at the 2018 Millennial Awards and New Orleans International Wine Awards.

They say that women generally select wines by the label, and while I don’t personally use this method of selection, I totally understand the allure to visuals. My recommendation: Choose the Au Jus every time!

Charlene Peters, a.k.a. SipTripper, is a WSET Level 2 Certified wine writer with extensive experience traveling the world to explore New and Old World wines and indigenous culinary creations to share with readers. She can be reached at siptripper@gmail.com

 

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